The BBA in Branding & Advertising develops students' insight and skill in launching, building, and managing brands and businesses. This curriculum combines foundational modules on subjects of decision making, financial management, marketing, strategy, and economics, along with creativity in business, critical thinking, innovation, and entrepreneurship. The program presents a balanced combination of humanities and the world of commerce to the students interested in entrepreneurship, focusing on new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand and advertisement challenges.
With the phenomenal growth in advertising and branding, the program curriculum pedagogy is based on experiential learning. The curriculum delivery is based on real-life experiences in the world of branding and advertisement. This would help the students to develop skills and competencies that companies are looking for from recruits at the entry level. The pedagogy also focuses on developing skills to make each student flexible and adaptive to the emerging business environment and sensitive enough to respond to challenges from the growing competitive business environment. BBA: Branding and Advertising Program is assured to fill the growing gaps in the Indian industry.
The program offering uses an interactive and practical approach to delivering courses. The curriculum development is embedded in the principles of assurance of the learning system. The program delivery is guided by the faculty from the industry, and students are prepared for the real corporate world through real-world life experiences working on projects and research initiatives. Innovative methods of teaching consisting of case study discussions, presentations, classroom debates, simulation, and role-plays are used to make the classroom experience a refreshing one.
Developing effective communication is an integral part of the program. This enables students to communicate professionally and effectively, both orally and in writing, to enhance their skills in advertising and branding. The Program also aims to develop critical thinking, analytical, and problem-solving skills and equip them with the ability to identify and evaluate relevant information for decision-making in branding and advertising. Flexible, creative, critical thinking methods are encouraged to analyze and solve complex business problems arising out of change and uncertainty
Learning methods involve simulated games. These are specifically designed to supplement theories learned with interactive exercises and engagements. All these learning exercises and engagements are designed to deliver against meticulously premeditated learning outcomes while addressing the needs of today's industry. The student's relentless effort to meet the standards of learning demands prepares one to thrive in a dynamic, competitive environment.
They are encouraged to learn to tap into their creative and entrepreneurial talents and think and act like business professionals right from the very start.
The BBA: Branding and Advertising curriculum is designed to provide the industry with young managers with marketing, branding, and advertising skills for entry-level positions.
For BBA- Branding & Advertising, a candidate must have a 10+2 or equivalent qualification with minimum 50% in first attempt