|BBA - BRANDING & ADVERTISING||BA (HONS.)- VISUAL ARTS- AD FILM MAKING|
The BBA in Branding & Advertising develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation, and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year.
|Year - 1||Year - 2||Year - 3|
|Brand and Marketing 1||Brand and Marketing 2||Brand and Marketing 3A: Strategy|
|Critical Thinking and Media Studies 1||Critical Thinking and Media Studies 2A||Brand and Marketing 3B|
|Business Communication and Digital Media 1||Creative Development 2||Introduction to Research|
|Creative Development 1||Business Communication and Digital Media 2||Research Practice|
|Economics A + B||Economics in Brand Building||Organisational Studies|
|Statistics for Brand Building 1A||Brand Management 2B: Channel Planning||Sustainable Business Practice|
|Accounting for Brand Building 1B||Financial Management in Brand Building 2||Innovation Management 3|
|Principles of Innovation 1||Practice of Innovation 2||Retail Management 3|
|Advertising 1||Brand Management 2A: Entrepreneurship||Client Agency Relationship|
|Digital Marketing 1||Advertising 2|
|Business Maths||Digital Marketing 2|
During the course, you'll learn to analyse the way ad films are constructed, how to express your brands through creative media practice and perform specific roles in the film production workflow according to industry standard practices. You’ll work with state of the art facilities on projects with high definition cinematography, digital editing and advanced post-production, whilst also learning how to write and pitch your own screenplays and film treatments. When you graduate, you should have a professional portfolio that meets the current demands of the industry.
|Year - 1||Year - 2||Year - 3|
|Advertising||Art Direction||Research project|
|Physical ad film making||Professional employability||Future ad film practice|
|Video technology||Introduction to cinematography||Brief-led ad project|
|Story telling||Surviving Agency||Ad Film reviewing
|Script writing||Sound on film Documentary||Writing and directing pathway
|Editing and montage||Cinematography pathway||Cinematography pathway
|Sound recording||Lighting and electrical|
|Director of photography|
|Writing and directing pathway
|Editing and post-production pathway
- Colour grading
- Editing drama
The curriculum methodology and delivery are very radical, yet grounded in reality. Sixty percent of the curriculum is based on real-life learning uniquely developed through experiences of high adrenaline activities like, sky diving, mountaineering, survival boot camp, deep sea diving, reptile sensitization, tribal living and running a restaurant apart from the intensive, cutting edge content filled 40 percent theory.
These carefully crafted learning levers have been designed to open the minds, which are closed with fear and preconceived rigid logic structures to accept, understand, learn and apply the business innovations that are being taught, in ways that create magical markets and bustling business.
These are part of the Progressive Learning Techniques, which are our building blocks of applied learning. They are based on a foundation of rock-solid conceptual competence, using expertly chosen and compiled curriculum extracted and creatively reapplied from global and local standards of learning.
With us, every student will learn across a deliberate design-based 'learning trellis' with an elaborate collaboration of the structures of Concept, Reflective Practice Learning Projects, Simulated Application of Concept-in-Action, Business Street Individual and Team Assignments, which demand High Pressure Results and form an integral part of the learning labyrinth of life as a student.
Learning methods involve simulated games. These are specifically designed to supplement theories learnt with interactive exercises and engagements. All these learning exercises and engagements are designed to deliver against meticulously premeditated learning outcomes while addressing the needs of today's industry. With the student's relentless effort to meet the standards of learning demands, it prepares one to thrive in a dynamic, competitive environment.
They are encouraged to learn to tap into their creative and entrepreneurial talents and think and act like a business professional right from the very start.
We find great resonance with this truism and want every student with us to share it in the product they deliver. Themselves. Transformed. Totally.
For both BBA- Branding & Advertising and BA (Hons.) Visual Arts – Ad Film Making must have a 10+2 or equivalent qualification with minimum 50% in first attempt.
All eligible candidates who wish to apply for our programs must pass our Divergent Thinking Test and Personal Interview. Admissions offer is given as per merit list; waitlist candidates must check their merit list status regularly. The selected candidates should report for the payment of fees within stipulated period of time.
Divergent thinking tests are probably the most commonly used estimate of the potential for creative thinking. They can be used to measure originality and can be used in such a way that intrinsic interests are tapped. This written test will have several open ended questions for the participants and we look for rarity of original and creative responses, answers, solutions, and ideas.
We give utmost importance to communication and this face to face interview is to know if the candidate is truly capable or superficial.