The BBA in Branding & Advertising develops students' insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation, and entrepreneurship. The programme presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges .
The curriculum methodology and delivery are very radical, yet grounded in reality. Sixty percent of the curriculum is based on real-life learning uniquely developed through experiences of high adrenaline activities like, sky diving, mountaineering, survival boot camp, deep sea diving, reptile sensitization, tribal living and running a restaurant apart from the intensive, cutting edge content filled 40 percent theory.
These carefully crafted learning levers have been designed to open the minds, which are closed with fear and preconceived rigid logic structures to accept, understand, learn and apply the business innovations that are being taught, in ways that create magical markets and bustling business.
These are part of the Progressive Learning Techniques, which are our building blocks of applied learning. They are based on a foundation of rock-solid conceptual competence, using expertly chosen and compiled curriculum extracted and creatively reapplied from global and local standards of learning.
With us, every student will learn across a deliberate design-based 'learning trellis' with an elaborate collaboration of the structures of Concept, Reflective Practice Learning Projects, Simulated Application of Concept-in-Action, Business Street Individual and Team Assignments, which demand High Pressure Results and form an integral part of the learning labyrinth of life as a student.
Learning methods involve simulated games. These are specifically designed to supplement theories learnt with interactive exercises and engagements. All these learning exercises and engagements are designed to deliver against meticulously premeditated learning outcomes while addressing the needs of today's industry. With the student's relentless effort to meet the standards of learning demands, it prepares one to thrive in a dynamic, competitive environment.
They are encouraged to learn to tap into their creative and entrepreneurial talents and think and act like a business professional right from the very start.
We find great resonance with this truism and want every student with us to share it in the product they deliver. Themselves. Transformed. Totally.
For BBA- Branding & Advertising, a candidate must have a 10+2 or equivalent qualification with minimum 50% in first attempt
Candidates aspiring to join NMIMS School of Branding and Advertising(SoBA), must appear for NPAT, the official entrance test for admissions to Undergraduate Degree and Integrated Degree Programs at NMIMS. The NMIMS-NPAT test will be followed by Personal Interview. For more details on NMIMS-NPAT, please visit https://www.npat.in/branding-and-advertising.php