SOBA practices unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs along with class room delivery. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with activities which enhance learning.
Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.
Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.
We are a globally benchmarked undergraduate program in marketing and brand communications.
Our vision is to develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will significantly impact a global platform.
Our school fosters an experimental, creative, innovative, emphatic, and socially sensitive culture with a vision to provide professionals who are environmentally conscious, creative, and resourceful communicators to the marketing society.
Our school values curiosity, multi-perspective thinking, constructive disagreement, and critical thinking to give the marketing community strategic thinkers.
Our school encourages entrepreneurship and values innovation, self-motivation, and collaborative accountability to provide society with individuals who take ownership of their ideas and business projects and can implement scalable goals.
The NMIMS School of Branding and Communications will create ethical professionals who are,
These young professionals will create, lead, and implement novel, inventive, and imaginative marketing communications.
The program structure, infrastructure, and faculty resources are committed to fulfilling our objective of an updated, globally benchmarked curriculum with flexible modules of the creative workshop and industry-focused initiatives to mold the learners.
PLO 1:- Learn the theory and practice of management, marketing, communication and entrepreneurship.
PLO 2:- Understand CSR, Ethical, and sustainable business and communication models.
PLO 3:- Develop Creative, Critical, and Analytical Thinking skills for marketing communication.
PLO 4:- Ability to create and lead independent or collaborative business and brand communication projects.
The only way to inspire young minds is to create their world along with them.
The NMIMS School of Branding and Advertising is a school of immersive pedagogy to nurture and mold our students into world-class, skilled branding professionals.
We offer two programs: a 3-year undergraduate program culminating in a Bachelor's in Business Administration (Branding and Advertising) and a post-graduate diploma in Digital Marketing.
Our programs are designed to inculcate a comprehensive understanding of consumer behavior, marketing strategies, and creative elements that build successful brand campaigns. We believe in fostering a competitive spirit. Our Admire – Ad-fest sees participation from the finest Indian and International universities. Our students participate and win in global competitions as well as industry approval.
We teach our students to build brands through the rigors of strategy and branding tactics from multiple dimensions through mixed teaching tools such as classroom learnings, skill-building masterclasses in building branding skills, and experts who bring industry insights into the classroom.
I invite visiting professors with deep industry experience in academia, branding industry, media, and creative fields committed to nurturing intellectual curiosity and practical relevance.
I endeavor to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who positively impact our world in the years to come. Our learning design aims to inspire all young dreamers who want to follow their dreams.
As you embark on this educational adventure, please take advantage of our vibrant academic community, which consists of student clubs, sports, cultural and marketing festivals, masterclasses, and talk series.
Welcome to NMIMS School of Branding and Advertising!
Dr. Kiran Desai
I/C ASSOCIATE DEAN, SoBA, Mumbai
The NMIMS School of Branding and Advertising Board of Studies meets at least four times an academic year. The meetings review the course, pedagogy tools, and academic credit structure. The objective is to update and benchmark our courses with the best consistently.
The Board of Studies members consists of distinguished and experienced industry members.