About School of Branding and Advertising (SoBA)

SOBA practices unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs along with class room delivery. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with activities which enhance learning.

Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.

Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.

To develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will go on to create significant impact on a global platform.

To develop well-rounded students and train them to become professionals and leaders who are ethical, entrepreneurial, innovative, productive and prepared to succeed in a global economy. To teach our students to breach the barrier of fear which inhibits creativity and growth and to produce socially conscious individuals.

Prof. Ramanan Balakrishnan

Associate Dean

NMIMS School of Branding and Advertising

School of Branding and Advertising (SOBA) was set up under the aegis of SVKM’s NMIMS University in 2019, keeping with NMIMS tradition of innovation in the field of education.

The undergraduate school is set up, with the main objective of providing domain knowledge and focuses on developing competencies in all areas of brand building. This will make students enter the exciting world of Advertising and Branding and make strong contribution for companies in brand building exercise. At SOBA, we bring a unique combination of Theory and Practice. Program emphasizes on Learning, Developing and Demonstrating creative skills, technical skills and imparting knowledge in the field of Marketing, Branding and Advertising including all branches of marketing such as Digital Marketing, Above the line (ATL), Below the line (BTL), print media, Integrated Marketing communications, events promotions and many more. The curriculum helps the students to gain a clear perspective about all the elements in marketing world, specifically in Branding & Advertising.

Undergraduate education is a holistic education. We integrate academics with co-curricular and extra-curricular activities to make our students better leaders, with good communication skills, interpersonal skills, creative and analytical skills, which then gives them ability to assume responsibility in brand, journey exercises. The live projects, experiential learning and corporate interface with Talk sessions, workshop sessions for various activities, make them ready for real world opportunities and challenges. The internship with agency projects and corporates during the first and second year will make students better creators of brand, decision makers with social sensitivity.

Wishing you, all the best, during your tenure at SVKM’s NMIMS School of Branding and Advertising.

About School of Branding and Advertising (SoBA)

Prof. Ramanan Balakrishnan

Associate Dean

NMIMS School of Branding and Advertising

Campuses

Administration

Press Room

Other Links