About School of Branding and Advertising (SoBA)
SOBA practices unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs along with class room delivery. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with activities which enhance learning.
Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.
Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.
To develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will go on to create significant impact on a global platform.
To develop well-rounded students and train them to become professionals and leaders who are ethical, entrepreneurial, innovative, productive and prepared to succeed in a global economy. To teach our students to breach the barrier of fear which inhibits creativity and growth and to produce socially conscious individuals.
Dr. Anirrban Ghosh
Associate Dean
NMIMS School of Branding and Advertising
Administration
