About School of Branding and Advertising (SoBA)

On behalf of all our faculty & staff, I welcome you all to the NMIMS School of Branding and Advertising or as we fondly refer to it as SoBA

As Dean of SoBA, I’m very proud of the rich tradition that we have adopted to impart hands on experience-based media education. Endorsed under the aegis of NMIMS University and Prahlad Kakar School of Branding & Entrepreneurship, our program prepares students to become leaders with the ethical depth and intellectual intensity essential to meet the challenges of a time of critical transition in society. Subject enrichment through creativity and project-based learning carefully mapped to curriculum is the foundation at SoBA.

With the current COVID19 pandemic the world economy will never be more sluggish than it is right now. To succeed, everyone has to make change part of their life. In Difficulty lies opportunities. Learning outcomes will give more emphasis on application-oriented syllabus where critical thinking and problem solving will be called upon to unlearn and relearn the ABC’s of life.

Generating Ideas is not a problem. But the lack of know-how as to how to give them shape, is what prevents us from reaching our goal. It’s one’s attachment to the baggage that we carry, that prevents us from giving fruition to our ideas. Here’s where SoBA comes into picture. “Our carefully constructed curriculum uses a combination of in – classroom teachings and real-world business simulations, along with perception shattering sports adventure to push students to think outside the box. And ultimately move Beyond Fear....”. Located inside the NMIMS University, SoBA offers unique opportunities for our students to engage with companies and communities.

Central to the success of our students, our faculty bring into the classroom, leaders in their industry, the knowledge and research contributions of our faculty continue to drive change both at the university and across the globe.

Change starts with you! Giving yourself permission to push outside expectations, unleashing your curiosity to discover what’s next and imagining a future other can’t yet see.

I would like to cordially invite all of you who are interested in expanding your knowledge and enriching your careers to explore our school further either online or through a visit to campus.

School of Branding and Advertising was started in 2016 with the idea to add something unique to conventional advertising education. We wish to take the students on a journey where knowledge, and freedom to be themselves go hand in hand. We strive to allow the student to follow their individual creative passion, while learning and applying what the gurus in their industry have to offer.

We believe that education was never only about books. It is in experiencing life that the greatest learning occurs. Students may not remember what we tell them, however they will always remember what they felt and learnt during an experience. We wish to change the mindsets and create lateral thinkers, who would go on to leave their mark on a global scale. Our faculty themselves are all leaders of industry and creators par excellence. They bring a wealth of experience and learning through their journeys of failure and success which they share with the students in equal measure.

One may ask, why Advertising & Branding ?

The advertising industry is one of the most important sectors of the media and entertainment industry. Indian government provides remarkable support to the advertising industry. India is the 2nd fastest growing advertising market in Asia, with an expected contribution to GDP in 2018 to reach 0.45%. In today’s competitive markets more than ever products need differentiators. There are not many differences between different manufacturers. The company therefore turns only in one direction ... Branding and advertising. Therefore the scope of the above is greater than it has ever been for those who have the ability to master these fields. We pride ourselves on guiding and helping to create some of these game changers.

In this desire to bring further excellence in education we are delighted to have a partner in NMIMS, an institute dedicated to excellence and innovation in education. Together we look forward to shaping our students lives and the direction of our industry.

We welcome you to a new world if advertising, Branding & Advertising film making. We look forward to welcoming you to the School of Branding and Advertising.