About School of Branding and Advertising (SoBA)
SOBA practices unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs along with class room delivery. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with activities which enhance learning.
Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.
Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.
We are a globally benchmarked undergraduate program in marketing and brand communications.
Our vision is to develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will significantly impact a global platform.
Our school fosters an experimental, creative, innovative, emphatic, and socially sensitive culture with a vision to provide professionals who are environmentally conscious, creative, and resourceful communicators to the marketing society.
Our school values curiosity, multi-perspective thinking, constructive disagreement, and critical thinking to give the marketing community strategic thinkers.
Our school encourages entrepreneurship and values innovation, self-motivation, and collaborative accountability to provide society with individuals who take ownership of their ideas and business projects and can implement scalable goals.
The NMIMS School of Branding and Communications will create ethical professionals who are,
- competent in creative outputs,
- have a keen branding and business sense,
- have an entrepreneurial mindset.
These young professionals will create, lead, and implement novel, inventive, and imaginative marketing communications.
The program structure, infrastructure, and faculty resources are committed to fulfilling our objective of an updated, globally benchmarked curriculum with flexible modules of the creative workshop and industry-focused initiatives to mold the learners.
PLO 1:- Learn the theory and practice of management, marketing, communication and entrepreneurship.
PLO 2:- Understand CSR, Ethical, and sustainable business and communication models.
PLO 3:- Develop Creative, Critical, and Analytical Thinking skills for marketing communication.
PLO 4:- Ability to create and lead independent or collaborative business and brand communication projects.
Dr. Kiran Desai
I/C Associate Dean
Email: kiran.desai@nmims.edu
Phone: +912242355555 /Extn 5582
NMIMS School of Branding and Advertising
Welcome to SVKM’s NMIMS School of Branding and Advertising. We offer an immersive pedagogy that nurtures and moulds students into world-class, skilled professionals. Built on an inspiring legacy, today, NMIMS stands proud as a Deemed to be University offering multiple disciplines across multiple campuses. The consistent academic quality, research focus, faculty from top national and global institutes and strong industry linkages at NMIMS have placed it amongst the nation's prime centers of educational excellence and research today.
The School of Branding offers two programs: a 3-year undergraduate program culminating in a degree of Bachelor's in Business Administration (Branding and Advertising) and an 18-month Post-Graduate Programme in Digital Media and Marketing Communication.
Our programs are meticulously designed to instill a deep understanding of consumer, market, and management fundamentals. We go beyond traditional knowledge delivery by integrating practical and experiential learning into every course. This approach cultivates the development of strategically sound, innovative, and relevant media elements that are instrumental in crafting successful brand campaigns. We empower our students to adeptly build brands through a comprehensive blend of strategic and tactical branding approaches, leveraging a diverse array of teaching tools including classroom sessions, skill-building masterclasses, and invaluable insights from industry experts.
The school of branding fosters multidimensional growth, providing an learning ecosystem that shapes the cognitive, social, creative and critical thinking skills of the student. There are plenty of student activities to participate in. Our Admire – Ad-fest sees participation from the finest Indian and International universities. Our students participate and win in global competitions as well as industry approval.
I invite visiting professors with deep industry experience in academia, branding industry, media, and creative fields committed to nurturing intellectual curiosity and practical relevance.
My vision is to provide an institutional compass that nurtures young individuals and produces socially responsible, creative, passionate professionals and business leaders who positively impact our world in the years to come.
Our learning design aims to inspire all young dreamers who want to follow their dreams. As you embark on this educational adventure, I encourage you to experience our vibrant and diverse academic community and participate in student clubs, sports, cultural and marketing festivals, masterclasses, and talk series.
Welcome to SVKM’s NMIMS School of Branding and Advertising!
Dr. Kiran Desai
I/C ASSOCIATE DEAN, SoBA, Mumbai
The NMIMS School of Branding and Advertising Board of Studies meets at least four times an academic year. The meetings review the course, pedagogy tools, and academic credit structure. The objective is to update and benchmark our courses with the best consistently.
The Board of Studies members consists of distinguished and experienced industry members.
Administration
