SOBA practices unconventional and unique methods of teaching to engage our students. We employ a pragmatic, 'hands-on' approach delivered by industry professionals, brand managers and creative entrepreneurs along with class room delivery. Our carefully constructed curriculum uses a combination of in - classroom teachings and real-world business simulations, along with activities which enhance learning.
Our endeavour is to nurture the minds of young individuals in a learning environment so that they grow into socially responsible, creative, passionate professionals and business leaders who impact our world in a positive way in the years to come.
Our learning design is aimed at inspiring all young dreamers who want to follow their dreams. Especially if some of them have dreams so unimaginably big, they may be too scared to even articulate them.
To develop a world-class institution to support the careers and personal development of creative professionals, dreamers, and entrepreneurs who will go on to create significant impact on a global platform.
To develop well-rounded students and train them to become professionals and leaders who are ethical, entrepreneurial, innovative, productive and prepared to succeed in a global economy. To teach our students to breach the barrier of fear which inhibits creativity and growth and to produce socially conscious individuals.
Welcome to SVKM’s NMIMS School of Branding and Advertising (SOBA), a leading institution, in the dynamic world of branding and advertising, in the country. I am delighted to share that, in 2019, this school started with an ambition where creativity, innovation, and strategic thinking converge to shape the future leaders of the industry.
At SOBA, we believe that effective branding and advertising are at the core of successful businesses and societal impact. Our mission is to empower our students with the knowledge, skills, and mindset required to navigate the ever-evolving landscape of marketing communications. We take immense pride in our comprehensive curriculum, carefully designed to reflect the latest industry trends and practices. From brand strategy and consumer insights to creative development and digital marketing, our programs equip students with a deep understanding of the multidimensional aspects of branding and advertising.
However, education at SOBA goes beyond the classroom. We emphasize experiential learning, enabling students to apply their knowledge through hands-on projects, industry collaborations, and internships. These opportunities not only foster practical skills but also provide invaluable networking connections and real-world experiences that are highly valued by employers. Beyond academics, SOBA is a vibrant community where ideas flourish, relationships are built, and lifelong connections are formed. Our students actively participate in various clubs, organizations, and industry events that provide opportunities for networking, professional development, and creative expression.
The success of our students is the ultimate measure of our college's achievements. We take great pride in the accomplishments of our graduates, who are making significant contributions to the branding and advertising industry globally. Our alumni network serves as a testament to the quality of education and the lasting impact of our programs.
I invite you to explore our website and discover the myriad opportunities that await you at SOBA. Whether you are an aspiring student, a passionate educator, or a prospective partner, we welcome you to join our vibrant community and embark on a transformative journey of learning, creativity, and personal growth.
We are excited to be a part of your journey and look forward to helping you realize your potential and achieve your dreams in this captivating field.