SoBA's PGP-DMMC: Shaping Future Digital Leaders
The NMIMS School of Branding and Advertising (SoBA) recently celebrated a significant milestone: the launch and orientation of the third batch of its Post Graduate Program in Digital Media and Marketing Communications (PGP-DMMC). This event highlighted SoBA's commitment to nurturing future-ready digital professionals. The ceremony began with the traditional lighting of the lamp and Saraswati Vandana, setting an auspicious tone for the pursuit of knowledge. The distinguished panel included Chief Guest Mr. Ripal Chopda, CMO of THE SLEEP COMPANY, Program Chairperson Ms. Pallavi Patil, and program mentors Mr. Sanjay Sawant and Ms. Smita Deshmukh. Mr. Sawant and Ms. Deshmukh articulated the program’s critical importance in the digital world while sharing valuable industry insights with the incoming students.
Insights from Industry Leaders
Mr. Ripal Chopda delivered an inspiring address, focusing on the pivotal role of Artificial Intelligence (AI) in today's rapidly evolving world. He urged students to remain focused, embrace continuous unlearning and relearning, and actively explore their creativity. Mr. Chopda underscored the importance of leveraging AI as a tool while always applying critical thinking.
A Program Designed for Digital Excellence
The 18-month, offline, industry-specific PGP-DMMC program is a testament to NMIMS University's academic excellence and its responsiveness to the dynamic digital landscape. This program is meticulously designed to provide a rich and practical learning experience, featuring:
- An industry-ready curriculum
- Guidance from experienced faculty
- A comprehensive capstone project
- A crucial three-month internship
These elements collectively ensure students are well-prepared for success in the digital industry. The program chairperson further elaborated on the rigorous curriculum, course structure, and the paramount importance of personality development in shaping industry-driven professionals. Alumni testimonials further affirmed the program's effectiveness, attributing their career achievements to its practical, application-focused approach and holistic personality development.
The successful launch of the third PGP-DMMC batch reaffirms SoBA's dedication to equipping students with the essential skills and knowledge needed to thrive in the ever-evolving digital marketing and communications landscape. It signals a continued commitment to fostering a new generation of digital leaders ready to make a significant impact on the industry.
