Position at School
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Assistant Professor
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Educational Qualification
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PhD (2023) - Consumer Engagement and Social media Advertising
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Areas of Specialization
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Broadly : Marketing Consumer behaviour, Customer engagement, Branding
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NMIMS Email Id
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shernaz.muglai@nmims.edu
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NMIMS Landline Number
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Experience
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11 years Academic Experience (7 + years) Industry Experience (4 + years)
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Interest Areas
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Consumer behaviour, Customer engagement, Branding
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Research
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Conferences/Workshops/Seminars attended
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Participated
- Muglai, S. (2021) “Investing the factors impacting Advertisement Value and its impact on Purchase Intent” at MICA (Jan. 2021)
- Muglai, S. (2020) “Influence of Online Professional Home Services Apps on Customer Engagement” at Chimanbhai Patel Institute of Management and Research (CPIMR) in 2020.
Attended
- 3rd BSIM Conference on 4th - 5th April 2023, at NSE Centre for Behavioral Science, Indian Institute of Management Ahmedabad
- 7th IIMA Conference on Marketing in Emerging Economies, on January 11-13, 2017 at Indian Institute of Management Ahmedabad
Workshops
- MISQ Scholar Development Academy 2023
- Doctoral Scholars’ School 2019 (September, 2019) at Indian Institute of Management Ahmedabad
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Awards
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Professional Membership
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Publications
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Journal Article
- Muglai S., Pandya B. “Impact on Online Ad Value among the Indian Millennials towards YouTube”, Shodh Sarita Journal, January-March, 2021, Issue 29, Vol. 8, (UGC Care Journal), ISSN - 2348 - 2397
- Muglai S., Pandya B. “Parallel Mediation Effect of Customer Interaction and Level of Involvement, in Predicting the Impact of Online Advertising Value on Cognitive Processing” Kala Sarovar Journal, (UGC Care Journal) March 2021, ISSN - 0975 - 4520
Published Conference proceedings:
- Muglai, S. (2020) “Influence of Online Professional Home Services Apps on Customer Engagement”, Studies in Indian Place Names (UGC Care Journal), ISSN: 2394- 3114 Vol-40, Special Issue-08 (2020)
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