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Rishika Bhojwani


Assistant Professor

Educational Qualification P.hD Candidate (Marketing Management)- SIMSREE,Mumbai

                                              M.Com (Business Management) – Mumbai University

                                                B.B.I – Jai Hind College, Mumbai University

Areas of Specialization  Marketing Management, General Management

NMIMS Email Id  rishika.bhojwani@nmims.edu

Experience  5 Years of Teaching Experience at Under graduate and Post Graduate level.

Interest Areas  Branding, Consumer Behavior, Advertising, Entrepreneurship

Research and Publications 

  • Author of “Study of Customer Satisfaction related to Bancassurance in Public sector banks and Private sector banks in Mumbai City” (2022), Published in Applied sciences Management and technology, ISSN approved UGC CARE Journal.
  • Author of “A Study of Brand image and Customer perception of Public and Private Sector Banks among Generation X and Generation Y” (2021), Published in Sydenham Management Review-The international Research Journal, ISSN:2249-9490, Vol.4, Issue1,Jan-dec 2021.
  • Author of “Study of Customer Satisfaction towards E-Banking during Pandemic situation in Mumbai City” (2021), Published in Tech trend 2021, GMRAF, Chennai,  E-ISBN:978-93-87865-77-8.
  • “The impact of Jio in Mobile Banking with special reference to college students in Mumbai City” (2020) Published in Shod Sarita, ISSN 2348-2397 approved UGC CARE Journal.

Conferences/Workshops/Seminars attended  

  • Presented Paper on “A Study of Customer Satisfaction towards the infrastructure of banking sector among Generation X and Y” (2022) proceedings of 9Th APIC Conference of SIMSREE, Mumbai  on Changing business practices in current environment.
  • Presented Paper on  “Study of Customer Satisfaction towards E-Banking during pandemic situation in Mumbai City” (2021), proceeding of tech trends 2021: issues and emerging challenges and changes in the student centric learning and best innovative practices for quality enhancement in education, Chennai.
  • Presented Paper on “A study of Brand image and customer perception of public and private sector banks among Generation X and Generation Y” (2021) proceedings of 8Th APIC Conference of SIMSREE, Mumbai on Changing business practices in current environment.
  • Presented Paper on “Study of Customer Satisfaction and CRM of public and private sector banks among generation x and generation y” (2020) proceedings of 7Th APIC Conference of SIMSREE, Mumbai on Changing business practices in current environment.
  • Presented Paper on “Study of Corporate image, Service quality perception of Public and Private sector banks among Generation X & Y” (2019), proceeding of 6thLSME Conference, UK on responsible research and innovation in management and human sciences.

Awards                                                                

  • Received Best Faculty Excellence Award,2020,which was conducted by GMRAF, Chennai.

  • Received Best Paper Award at SIMSREE and Mumbai University.

Professional Membership             

Member of Maharashtra State Commerce Association.

 

 

 

 

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