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Neha Singh

Assistant Professor

2.       Position at School 

Assistant Professor 

3.       Educational Qualification 

Ph.D. Candidate (Marketing)   – UBS, Panjab University (Thesis submitted- November, 2021) 

UGC NET-JRF – July 2016 

M.Com (Marketing)– Department of Commerce, Delhi School of Economics, Delhi University (2014-16) 

B.Com. (Honours) – Shri Ram College of Commerce, Delhi University (2011-14) 

4.       Areas of Specialization 

Marketing Management, Marketing Research, Marketing for Entrepreneurship, Strategic Management 

5.       NMIMS Email Id 

Neha.singh@nmims.edu 

6.       NMIMS Landline Number 

 

7.       Experience 

Over 4 years of teaching experience at the BBA/B.Com and MBA/M.Com level 

8.       Interest Areas 

Materialism, Consumer Insecurity, Word-of-mouth, Social Media Marketing 

9.       Research 

 

10.   Conferences/Workshops/Seminars attended 

  • Author of research paper titled ‘Need for Conformity: Scale development and validation’ presented at The Conference on Excellence in Research and Education (CERE) held in June, 2021 at IIM Indore (virtual) 
  • Author of research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore 
  • Author of research paper titled ‘Consumption in the Post- Trust Era: A Framework of Trust in Mobile Commerce’ presented at the International Conference on ‘Volatile Consumer Behavior and Marketing’ held in April, 2019 at LPU, Jalandhar 
  • Co-author of research paper titled ‘Marketing influenced Surface Traits: Role of Antecedents in the debate’ presented at International Conference on “Global Issues in Management” held in January, 2019 at UBS, Panjab University, in association with Northwestern University, Illinois, USA  
  • Attended a one-week Faculty Development Programme on ‘Multivariate Analysis using R’ organized at PSIT, Kanpur in June, 2019 

      

11.   Awards 

  • Received the second-best paper award among 300 participants, for research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore 

     

12.   Professional Membership 

 

13.   Publications 

  • Co-author of research paper titled ‘Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness’ published in Gurukul Business Review, Vol 17, Issue 2021 
  • Author of book chapter titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ published in book titled ‘Emerging Trends and Practices in Business, Commerce and Management: A Behavioral Perspective’, University Book House Pvt. Ltd., 2021, ISBN: 978-93-90672-95-0 
  • Author of research paper titled ‘Need for Conformity: Scale Development and Validation’, scheduled for publication in Journal of Management Research, Vol 22, Issue June, 2022 

     

 

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