|
2. Position at School
|
Assistant Professor
|
|
3. Educational Qualification
|
Ph.D. Candidate (Marketing) – UBS, Panjab University (Thesis submitted- November, 2021)
UGC NET-JRF – July 2016
M.Com (Marketing)– Department of Commerce, Delhi School of Economics, Delhi University (2014-16)
B.Com. (Honours) – Shri Ram College of Commerce, Delhi University (2011-14)
|
|
4. Areas of Specialization
|
Marketing Management, Marketing Research, Marketing for Entrepreneurship, Strategic Management
|
|
5. NMIMS Email Id
|
Neha.singh@nmims.edu
|
|
6. NMIMS Landline Number
|
|
|
7. Experience
|
Over 4 years of teaching experience at the BBA/B.Com and MBA/M.Com level
|
|
8. Interest Areas
|
Materialism, Consumer Insecurity, Word-of-mouth, Social Media Marketing
|
|
9. Research
|
|
|
10. Conferences/Workshops/Seminars attended
|
- Author of research paper titled ‘Need for Conformity: Scale development and validation’ presented at The Conference on Excellence in Research and Education (CERE) held in June, 2021 at IIM Indore (virtual)
- Author of research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore
- Author of research paper titled ‘Consumption in the Post- Trust Era: A Framework of Trust in Mobile Commerce’ presented at the International Conference on ‘Volatile Consumer Behavior and Marketing’ held in April, 2019 at LPU, Jalandhar
- Co-author of research paper titled ‘Marketing influenced Surface Traits: Role of Antecedents in the debate’ presented at International Conference on “Global Issues in Management” held in January, 2019 at UBS, Panjab University, in association with Northwestern University, Illinois, USA
- Attended a one-week Faculty Development Programme on ‘Multivariate Analysis using R’ organized at PSIT, Kanpur in June, 2019
|
|
11. Awards
|
- Received the second-best paper award among 300 participants, for research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore
|
|
12. Professional Membership
|
|
|
13. Publications
|
- Co-author of research paper titled ‘Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness’ published in Gurukul Business Review, Vol 17, Issue 2021
- Author of book chapter titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ published in book titled ‘Emerging Trends and Practices in Business, Commerce and Management: A Behavioral Perspective’, University Book House Pvt. Ltd., 2021, ISBN: 978-93-90672-95-0
- Author of research paper titled ‘Need for Conformity: Scale Development and Validation’, scheduled for publication in Journal of Management Research, Vol 22, Issue June, 2022
|
