Neha Purohit
Assistant Professor
Educational Qualification
Masters in Management Studies (Marketing) – University of Mumbai
Master of Arts (English Literature) – University of Mumbai
Bachelor of Mass Media (Advertising) – University of Mumbai
Train the Trainer – Tata Institute of Social Sciences
Areas of Specialization
Marketing and Literature
NMIMS Email Id
NMIMS Landline Number
022 - 42332238
Experience
5 Years in Education Domain
Projects –
- Served as a content developer for advertising and promotion of websites - namely PEHLA JOB, BUS KIRAYA and MERA PROFESSOR.
- Worked with Mid – Day newspaper, Mumbai.
- Worked with 3 Brothers & Fils, Full Service Advertising Agency, Mumbai.
Interest Areas
Consumer Buying Behavior and Psychology, Branding, Advertising, General Management, Communication Skills
Research
“A Study On Viewer’s Preference for Over The Top (OTT) Platform And Traditional Television’’ published in Research Journal – UGC Care.
Conferences/Workshops/Seminars attended
- ‘6th My Mumbai International Short Film Festival’ – three days programme as a part of Film Club arranged by MKS College, Juhu.
- ‘CineFest – Evolve the filmmaker in you’ organized by Zee Institute of Media Arts.
- ‘Montage – moments memories’, conducted by Mr. Anurag Basu.
- ‘COMMFEST’ hosted by Rizvi College, Bandra.
Achievement
- Invited as a guest to judge an elocution competition on the topic ‘Perils of Social Media’ articulated by degree college students in MNW’s College, Vile Parle West, in the year 2017.
- Acknowledged as a copywriter by an Ad Agency in Mumbai for crafting creations in broadsheets for the advertisement of BIKAJI products, in the year 2011.
