Dr. Harshad Patil is an Assistant Professor at the School of Branding & Advertising (SOBA), NMIMS, Mumbai, with extensive academic, industry, and international experience in Marketing and Marketing Research. He brings over twelve years of professional experience across Canada, India, and the United States, complemented by experience in higher education, MBA mentoring, and executive-oriented marketing training.
Prior to joining NMIMS, Harshad served as a Visiting Professor at FLAME University, where he taught courses including Data-Driven Marketing, Marketing Research, Project Management, and Operations Research. He has also delivered over 800 hours of MBA coaching and mentoring through Board Infinity, conducting marketing trainings, bootcamps, interview preparation, and placement sessions for students from leading B-schools including IIM Jammu, IIM Kashipur, IIM Udaipur, IIM Visakhapatnam, SDA Bocconi, and XLRI-J.
His industry career spans marketing research, analytics, strategic intelligence, and technology. As Partner and Director of Marketing Science at Synqrinus Inc., Toronto, he was involved in strategy, client management, research design, data analysis, and delivery of actionable insights. Earlier, at QRI International, he worked on brand-health tracking, product portfolio optimization, campaign evaluation, brand usage and attitude studies, concept testing, packaging research, NPS, and customer satisfaction studies. His experience includes working with leading brands such as A&W, Johnson & Johnson, Diageo, Kraft, General Mills, Nestlé, Cargill, and Cadbury.
Harshad holds an MBA from the Rotman School of Management, University of Toronto.
Beyond academia and professional pursuits, Harshad enjoys travelling, trekking, reading, tennis, badminton, and chess. He has also independently planned and undertaken extensive international travels, reflecting his interests in exploration, culture, and experiential learning.
