Dr. Neha Singh Agarwal

Over seven years of teaching experience at the BBA and MBA/M.Com level

• Teaching & Industry – 14 years
• Academic Experience (10 + years)
• Industry Experience (4 + years)

Interest Areas

• Luxury Marketing
• Relationship Management
• Materialism
• Consumer Insecurity
• Electronic Word-of-mouth

Conferences/Workshops/Seminars attended-

• Research paper titled ‘Building Bonds: The Role of Loyalty Programs on Customer Retention’ presented at the 5 International Marketing Conference (iMarC-V) held at the Indian Institute of Management Shillong on 21 & 22 January 2026
• Research paper titled ‘Scroll, Click Yawn: Unpacking Ad-Fatigue’ presented at the International Conference on Management Cases (ICMC) at MICA, Ahemdabad, January, 2025
• Author of paper titled ‘Consumer Insecurity: A Study of Personality Antecedents and Consequences’ at ICACCF2022 on Digital Transformation and Sustainability in Business Practices conducted by Amity University held on April 07 08, 2022
• Research paper titled ‘Need for Conformity: Scale development and validation’ presented at The Conference on Excellence in Research and Education (CERE) held in June, 2021 at IIM Indore 
• Research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore 

FDPs/ Workshops

• Attended a workshop on ‘Academic-Ethics, Scientific-Scholarly Writing and Journal Publication’ organized by Indian Institute of Technology Bombay, during June 13-15, 2025
• Attended a Two-Week Multidisciplinary Refresher Course organized by Guru Angad Dev-Malaviya Mission Teacher Training Centre (GAD-MMTTC), Sri Guru Tegh Bahadur Khalsa College, University of Delhi in collaboration with Kristu Jayanti College (Autonomous), Bengaluru, on INNOVATIVE TEACHING, DIGITAL LEARNING PLATFORMS & RESEARCH PRACTICES, and scored Grade ‘A’, held on 14th June to 27th June 2025
• Attended an eight-day virtual workshop on ‘Advance Tools and Techniques for Research Methodology’ jointly organised by Research Foundation of India & RFI-CARE from September 04-13, 2023.
• Attended a virtual workshop on ‘Mendley for Reference Management’ organized by Fore School of Management, New Delhi, held on 23, July, 2022.
• Research paper titled ‘Consumption in the Post- Trust Era: A Framework of Trust in MobileCommerce’ presented at the International Conference on ‘Volatile Consumer Behavior and Marketing’ held in April, 2019 at LPU, Jalandhar 
• Research paper titled ‘Marketing influenced Surface Traits: Role of Antecedents in the debate’ presented at International Conference on “Global Issues in Management” held in January, 2019 at UBS, Panjab University, in association with Northwestern University, Illinois, USA 
• Attended a one-week Faculty Development Programme on ‘Multivariate Analysis using R’ organized at PSIT, Kanpur in June, 2019 

Awards

• Received the second-best paper award among 300 participants, for research paper titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ presented at NASMEI: Summer Marketing Information Systems conference held in July, 2019 at IIM, Indore

Publications

• Co-author of Research Paper titled ‘Adapting to Changing Business Environments: An Analysis of Best’s Chalo App in Improving Commuter Satisfaction In Mumbai’ published in Journal of Informatics Education and Research, Vol 4 Issue 3 (2024), ABDC C category
• Author of Research Paper titles ‘For Everything Else, is there Mastercard? : A study of positive Consequences of Materialism’ published in Man & Development, Vol. XLVI No.4, December 2024, ISSN: 0258-0438, UGC Care Listed Journal
• Author of research paper titled ‘Impact of Video Ad Formats on YouTube on Consumer Behaviour’ published in Empirical Economics Letters’, Volume 22, Special Issue 4, 2023, ABDC C Category
• Co-author of research paper titled ‘A study of the perception of students toward pursuing online and offline higher management education’ published in The Online Journal of Distance Education and e-Learning, Volume 11, Issue 2, April 2023, UGC Care List Journal
• Copyright Granted : Singh, N., Kaur, M., (2024). Need for Conformity Rating Scale (NCRS) [Registration number L 158495/2024]. Copyright Office, Government of India.
• Co-author of research paper titled ‘Marketing in the New Era: Investigating the Personality Antecedents of Materialism, Consumer Insecurity, and Consumer Loneliness’ published in Gurukul Business Review, Vol 17, Issue 2021 
• Author of book chapter titled ‘eWOM: Effect of Audience Characteristics on Product Categories’ published in book titled ‘Emerging Trends and Practices in Business, Commerce and Management: A Behavioral Perspective’, University Book House Pvt. Ltd., 2021, ISBN: 978-93-90672-95-0
• Author of research paper titled ‘Need for Conformity: Scale Development and Validation’, scheduled for publication in Journal of Management Research, Vol 22, Issue June, 2022 

Email: Neha.singh@nmims.edu
NMIMS Landline Number: 022-42330382