Prof. Sumit has over eight years of work experience including teaching and Industry. He was associated with ICFAI Business School, Dehradun and Johnson & Johnson, Indore. His current research interests span the broader area of Services Marketing, Transformative Service Research, and Technology in Marketing. He is actively engaged in Consumer behaviour research within Healthcare domain. He also works in the areas like Human-Computer Interaction and Consumer Wellbeing. Some of his favourite areas are Value co-creation, Service Dominant & Customer Dominant Logic, Social Capital, Individual Wellbeing, and Online Healthcare Communities. He is proficient in mixed-method research techniques and also versed in modern bibliometric reviews. His subject areas of interest include Services Marketing, Consumer Behaviour, International Marketing, and Product Management. He has published his papers in ABDC and Scopus-indexed journals, along with some flagship marketing conferences like SERVSIG (AMA), ACR, IRSSM, and Academy of Marketing. He shall be happy to advise the Business students who want to work in the areas like value co-creation, brand management, service experiences, tourism co-creation, Human-Computer interactions, Psycho-social wellbeing of consumer, and Online consumers on social media.
During his spare time, he loves to write poetry, sing song, and travel different places. He believes that his hobbies align with the subjects he taught as there is service marketing element in every place be it local shops and markets or a big shopping mall or a cafe nearby house or be it an online community for social interactions.
You may reach out to prof. Sumit at https://www.linkedin.com/in/dr-sumit-s-a7a8a322/
