Dr. Kiran Desai

Honors and Awards:

Best Research Paper in 2013.

Led the student team who were Global Semifinalists in Google Online Marketing Challenge 2016.

Membership of Professional Bodies

American Marketing Association

Courses taught:

Marketing Analytics, Marketing Management, Industrial Marketing, Marketing Strategy, Brand management, Consumer Behaviour, Media Planning, Services Marketing, Integrated Marketing communication

Teaching experience: 13+ years

Industry experience: 13 years in Sales, Branding and Advertising

Research Interest: 

Consumer behaviour

PhD Topic:

Consumer Identity and Fashion Adaption

Recent Publications:

• Saxena, R., & Desai, K. (2019). Fashion self-concept and fashion involvement: A Mediation model. International Journal of Business Forecasting and Marketing Intelligence, 5(3), 285-303. ABDC C Category at the time of acceptance.
• Saxena, R., & Desai, K. (2020). Khadi: Marketing Initiative and Outcome 2015-19, Empirical Economics Letters, 19(10), 1205-1212, ABDC C Category.
• Saxena, R., & Desai, K. (2020). Marketing Challenges in a Non-profit Organization: The Case of Khadi in India, Empirical Economics Letters, 19(9), 989-996, ABDC C Category.
• Desai K., Kumar A., Pascricha S., Singh A., Shah S(2022). XBook Utilities Pvt Ltd: Leading self defence industry Journal of Marketing Research and Analysis, 9(2),91-97. UGC Care Journal

Conferences Attended:

• Participated in “Innovating Customer Experiences in Digital Age”, organized by 8th AIM-AMA Sheth Foundation Doctoral Consortium on January 03-06, 2020, at BIMTECH, Gurgaon, India.
• Participated as a Doctoral Fellow in 4^thAIM-AMA Sheth Foundation Doctoral Consortium on January 07-09, 2016 at IMT Ghaziabad, Ghaziabad, India.
• Participated as a Consortium Fellow in the 3^rdAIM-AMA Sheth Foundation Doctoral Consortium on January 18-20, 2015, at IMT Ghaziabad, Dubai.
• Presented a research paper titled “Antecedents of Clothing Expenditure” at the 8^thSIMSR Global Marketing Conference, organized by K J Somaiya Institute of Management Studies & Research Centre, January 4^th and 5^th,2013, Mumbai, India.
• Presented a research paper titled “Linking Mass Media Communication with Multichannel Marketing to increase overall effectiveness”, International Conference on Marketing and Business Strategy on January 10 and 11, 2012
• Participated in ISB-Ivey Global Case Competition 2012 in association with European Foundation for Management Development and Association of Indian Management Schools

Training Attended:

• “Case Teaching and Writing Workshop” organized by AIMA, India Case Research Centre in collaboration with AICTE, August 30-31, 2019 at  NMIMS, Mumbai
• NMIMS Research Quality, Productivity, and Qualitative Methodology Seminar December 5-10, 2016. Professors Kuruvilla (Cornell) and Avgar (Cornell).
• “Case Method Teaching Seminar” presented by Harvard Business Publishing in collaboration with Case Research Society of India, June 2013 in Hindustan Unilever, Mumbai, India
• National Entrepreneurship Network Advanced Course on “Getting to Market: Commercializing your Idea”, September 13-15,  2012 at IBS Business School, Mumbai, India.

MDP Conducted:

• “Branding Pharmaceuticals” MDP was conducted for the middle level executives of GSK Pharma in academic year 23-24
• “Segmentation-Targeting-Positioning; Brand Management, Digital Engagement, and Technology Life Cycle” MDP was conducted for middle and senior level executives of Mazagon Docks Limited in academic year 23-24
• “Interpersonal skills” MDP was conducted for the middle and senior level executives of Tenneco Ltd on 19th September 2022.
• “Dealer Lifetime Value; Digital Engagement, Mindset of Data Driven ASM” MDP was conducted for five batches of middle level executives of Royal Enfield during the academic year 20-21 and 21-22, 23-24 and is ongoing.
• “Will the Customers Buy?” MDP was conducted for five batches of executives of Life Insurance Corporation of India during academic year 2015-16 and 2016-17

Email: kiran.desai@nmims.edu