Post Graduate Program in
Digital Media & Marketing Communications
(PGPDM&MC)
In our highly connected world, digital media is intrinsic to everyday life. The new age digital media companies are searching for highly skilled professionals with entrepreneurial mindset.
This PG program will prepare students to become a complete digital media professional by learning the latest tools in content, marketing, production, and communication. The progressive, industry centric curriculum will allow students to identify opportunities for innovation, make data-driven decisions, and influence the future of the digital media landscape.
Duration
18 Months, 3 Semesters
Eligibility
Please refer to the details in the handout document.
Selection Processs
Merit List based on Entrance Test and Personal Interview
Campus
Mumbai
IMPORTANT LINKS
Program Highlights
- 1 360 Perspective of the Industry
- 2 Industry Centric Curriculum
- 3 Faculty of Digital Media & Mar-Tech Experts
- 4 Social Clubs for 360 Development of Students
- 5 Masterclass with Legends
- 6 Internship Opportunities with Top Companies
- 7 Live Capstone Project
Career Opportunities
Content Writing & Management
Digital Advertising
OTT Advertising
Mobile Advertising
Digital Portals (News, Entertainment, Sports)
Digital Anchoring
Video Production
Digital Marketing
Digital PR agencies
Social Media Influencer
Digital Ad Sales
Digital Media Planning & Buying
E-Commerce
Social Media Management
Website Design
Artificial Intelligence
Web Analytics & Strategy Formulations
Faculty
Events
Mastering LinkedIn with Expert Shweta Ohja
The workshop was led by the incredible LinkedIn expert, Shweta Ojha. We delved into Niche Clarity, Profile Optimization, Building a Powerful Network, and Attracting Exciting Opportunities.
Experiential Learning at The Bollywood Music Project
At the 6th Bollywood Music Project in Mumbai, guided by expert Paribesh Mansingh, the students immersed in event branding and digital campaigns amid top artists' performances.
Twitter Masterclass
In the session, the students explored rebranded X (formerly Twitter) and other platforms, gaining insights into content strategies, customer engagement, brand management, and the use of tools like Twitter Blue, Spaces, and Polls.
Power of Outdoor Advertising
The talk covered targeting demographics, high-traffic locations, unique content, and metrics (footfall, impressions) for effective campaigns. Emphasized innovative audience engagement through displays, social media, and memorable brand experiences.
Tools and Platforms
